In 2017, Bauerfeind launched a world-wide contest to engage runners on Instagram. The #myperfecttrail campaign collected entries highlighting beautiful running scenes from the U.S., Canada and Germany, and in the end 4 lucky winners were selected to bring a guest with them to Atlanta for the 2018 AJC Peachtree Road Race – the world’s largest 10k run!
But the prize doesn’t stop there – Bauerfeind USA, along with German Olympic marathon runners “The Hahner Twins”, and Atlanta Track Club have a 5-day itinerary packed with special events for these loyal Bauerfeind runners.
WELCOME TO ATLANTA
Day 1 of the Bauerfeind Peachtree Running Trip kicked off with a fun-run with the Hahner Twins along the Atlanta Beltline – an urban, multi-use trail running through the heart of some of Atlanta’s coolest neighborhoods. Miles of skylines views and street art line the trail for a unique tour of the city.
“It’s not everyday you get to run alongside Olympians,” said Denise Haywood, contest winner from New York City. “This is a once-in-a-lifetime experience!”
After the short 5K through Krog Street and Ponce City Markets, the group got a glimpse of the grounds of Piedmont Park, the finish line for the AJC Peachtree Road Race they’ll be running later in the week.
Contest winners were greeted with VIP gift bags of running gear including Bauerfeind Sports Compression Calf Sleeves, Run ATL t-shirts and special-edition Peachtree Road Race shoes by Mizuno.
TOURING A SPORTS CITY
The group headed downtown to pick up their race numbers at Atlanta Track Club’s AJC Peachtree Road Race expo, then to a VIP tour of new Mercedes-Benz Stadium, Atlanta’s newest sports arena and home of the Atlanta Falcons and Atlanta United FC.
They’ll spend the next days exploring the city with the other runners and attending Atlanta Track Club events before running the AJC Peachtree Road Race on July 4th.
Stay tuned and follow @BauerfeindUSA on Instagram for more updates on their trip!
